Tom Sawyer got his fence painted by making the job look like a privilege. Many owners of technology companies do the opposite: they keep the brush. A note on the owner as the bottleneck – and on borrowing a business developer.
Oct 2026
19
The briar wood: what a software company learns in defence innovation
Burne-Jones painted the knights who tried before – asleep in the thorns. A note on entering the defence innovation market as a software company: a different language, a different rhythm, and a different logic of trust.
Oct 2026
15
Data is not an asset until someone pays for it
Many hundreds of GP practices, live data, and almost unlimited technical possibilities. So why is the real work somewhere else? Notes from building a health data warehouse – and what Big Pharma actually asked for.
Oct 2026
06
The cobbler’s children have no shoes 👞
Eight months, three projects, zero posts. What do defence innovation, health care data and custom software development have in common? And why did I neglect my most important client?
Feb 2026
03
The Next AI Paradigm Is: World Models
There are well-known signs that today’s “smart” models do not truly understand the world—they merely talk about it skillfully: 1. ChessWhile LLMs are familiar with chess theory, they often make completely illegal moves: leaving their own king in check, jumping over pawns, or simply suggesting moves that the rulebook does not allow. 2. Maps and […]
Dec 2025
15
⛔Company Thought Police? At your cost? 🤯
You surely remember Tom Sawyer. He became famous in economic psychology with his ingenious idea: he reframed the hated chore of whitewashing the fence as an exclusive privilege, convincing his friends to pay him to do his work instead of him. A recent MIT Technology Review article describes an AI model whose data source is […]